Gordon Platt

When we think of recognizable¬†brands, our first instinct is to consider billion-dollar companies like Apple, Amazon, and Coca-Cola. In other words, global brands that are household names. In reality, most business owners and marketing leaders aren’t angling for an international brand… at least not right away! Instead, we look to the areas in which our target buyers gather, which tends to be closer to home. The potential for national recognition is attractive, but most brands are built step-by-step, expanding into

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Ask most sales and service professionals how they prefer to talk to customers and they’ll usually say in-person. For such amicable and persuasive individuals, meeting face-to-face is simply the best way to use their natural talents to serve clients.  Unfortunately, we can’t always be in the same room as those we want to help. Distance and scheduling clashes often combine to limit contact with customers to other channels, of which the telephone is the next best option.   When you’re on the

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How Does the Brain Store a Phone Number?

Written by: on November 26, 2018

We’ve all been there. You hear a set of digits that you know you need to remember and ten seconds later, poof, they’re gone. Although it’s easy for individuals to shrug off this kind of short-term memory blip, small business owners and marketers have no such luxury. Taken as a single customer, it’s a lost lead or sale. Assessed across a full promotional campaign, it could be the difference between a runaway success or your marketing dollars going down the

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What do you get for the person who has everything? Well, alongside the likes of Aston Martin and Swarowski, a custom phone number from RingBoost also makes the grade on this ridiculously awesome holiday gift guide from Goop!     Alternative Gift Ideas for 2018 Beyond the accepted gold standard items in the luxury category, Goop’s list sets off some interesting ideas for alternative gifting.  What caught our attention, inevitably, was the inclusion of a custom number from RingBoost, but there

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While we have millions of unforgettable phone numbers to offer, at RingBoost we like to go the extra step and help our clients to build a brand around their new number. This is especially true when it comes to local business branding.  Of all the team, few have more experience and expertise in our field than Paul Faust, our SVP of Business Development. Paul flies all over the country to attend conferences, industry events, and talk to business owners at every

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Around this time last year we looked at the potential for changes in the rules governing toll-free numbers and how they are allocated. While it took a little longer than some expected, the FCC recently confirmed that its highly-anticipated auction of 833 numbers is in the works. The primary factors in this decision include: Ensure that high-value 833 numbers are awarded to those with the most potential to invest in and benefit from those numbers. Allow all parties an opportunity to

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It’s well established in these pages that finding a better phone number is a must for your marketing strategy. But coming up with vanity number ideas to fuel your search? That’s not such a no-brainer! Although a custom number is inevitably an improvement on your standard set of digits – and a call is 41% more popular than an online contact form. according to a 2016 study by  Invoca – there are so many options available that business owners can be

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The advent of digital advertising offered business owners more places than ever to spread awareness of their products and services. With more and more budget allocated to these channels, the need to improve ad response rates and demonstrate ROI is crucial. Achieving this with a full marketing team is difficult enough, but for small business marketers with limited resources it can be especially tough. If you only think about marketing when results drop or a new campaign is launched, that won’t be

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Use Toll-Free Numbers to Tell Your Story

Written by: on October 19, 2018

For most marketers, toll-free numbers are more than just another way for customers to contact their business. Toll-free phone numbers are an important part of your brand identity. Along with your company name and web address, they play a valuable role in setting your business apart from the competition. There is an inherent visual quality to numbers that means they act much like a logo, becoming an instantly recognizable part of your marketing materials. A carefully chosen custom number can

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If you haven’t tried radio ads recently, it’s time to return. With the seemingly unstoppable popularity of podcasts and traditional broadcasters adding other online channels to their arsenal, radio advertising works better than ever before. A large part of the challenge for radio, as with the telephone, is overcoming the idea that the medium is dated. In fact, just as phone numbers have moved into the digital era with features like click-to-call functionality, radio has also evolved. In a digital-first

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8 Quick Ideas to Generate More Leads

Written by: on September 17, 2018

Lead generation is the lifeblood of sales, but what happens when you run out of ideas to generate new leads? Finding new prospects for your sales pipeline can be a case of boom and bust: one quarter your sales team and inbound marketing strategy might unearth opportunities at every turn, while the next your pipeline declines to a painfully slow drip. What separates the active sellers from the opportunists is a broad-based plan to unearth potential customers across multiple channels

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To succeed in a world with so many open lines of communication to consumers, it’s important to be responsive. That means understanding those existing channels and embracing new customer service tools that emerge — or at least having an open mind as to how your business can use them. With responsiveness providing a key differentiator in almost every business sector, delivering fast and exceptional customer service should always be a priority. The way you respond to customers will almost always

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