Vanity Number Case Study: 1-800-HURT-NOW

Personal injury law is a tough legal field to stand out in. The best lawyers in the business can easily be drowned out by a clever competitor marketing campaign, so you need a memorable edge to stay top of mind with potential clients.

But even TV, radio and print adverts can fade fast from their mind and prevent prospects from ever getting in touch with you. Law firms often use a tried and trusted way of naming the practice. Its certainly formal and commanding, as the profession demands, but unfortunately such names can be a disadvantage from a marketing perspective. ‘A, B & C’ is no more memorable than ‘X, Y & Z’, regardless of how superior the service of one is over the other.

Akron, Ohio-based practice Kisling, Nestico & Redick (KN&R) experienced exactly this challenge, advertising widely but seeing call numbers barely scrape the hundreds every month. They required a hook on which to hang their stellar service.

This came in the form of their legal vanity number, 1-800-HURT-NOW.

1-800-HURT-NOW legal vanity number

Legal Marketing with 1-800-HURT-NOW

Even on marketing channels with a direct link to online information, a vanity number provides extra branding muscle and a memorable alternative.[/caption]

The adoption of this number on all of the firm’s advertising materials and stationery had the following effects:

  • Linked its services to a clear message and contact point rolled into one.
  • Imbued the contact point with a sense of urgency by weaving in the ‘NOW’ element.
  • Saved time and space on both print and web marketing campaigns, thanks to the multi-purpose qualities of the vanity number chosen. Service description, contact method, and call to action, all in one line of striking text.
  • Gave the practice the easy to remember hook that it had been searching for to stand out.

1-800-HURTNOW Google listing vanity number
In the areas that really mattered, this outstanding legal vanity number delivered success:

  • Call volume surged into the thousands every month within just six months.
  • Visibility rose almost immediately thanks to the awareness afforded by this new marketing hook.
  • The firm jumped from 20th largest in the state to 3rd in their field.

Today, Kisling, Nestico & Redick is one of the area’s most recognized and well-respected personal injury law firms. This is just one of many examples of how a vanity toll free number can boost business for legal professionals.

 

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