Vanity Number Case Study: Holdy Real Estate

The story behind Holdy Realty Team’s memorable million number – (772) 5000000 – is an exercise in reverse engineering, as well as a great example of thinking outside the box when it comes to picking the perfect vanity number.

As familiar with blue-sky thinking as he is the inviting blue skies of the Sunshine State, Florida real estate agent Tim Holdy bought local vanity – and million – number 772-500-0000 for the Holdy Realty Team.

It presents a pretty clear set of digits for the firm as it appears, but Tim took this great number to a whole new level on the firm’s marketing materials, as you can see here:

Real Estate Million Number

A Five Million Dollar Realty Firm

The company could have chosen a vanity number based around the name Holdy, or perhaps one associated with real estate in and around Florida; there are certain plenty of premium vanity numbers for realtors to choose from.

But with his choice, Tim demonstrated the wide range of opportunities for any company interested in securing a more memorable number. Words and phrases work well for some companies, while campaigns based around easy-on-the-eye (and ear) digits are preferable to others. If Holdy Realty wanted to advertise on the local radio, for example, the theme of 5 million would be very easy to translate to audio and maintain the concept of the visual advert you see above.

When quizzed as to how he decided to acquire such a specific local vanity phone number, as he is often asked, Tim explains that he sees the 5 million number as easy to remember. With so few digits  and a local area code that is already familiar to most of his potential buyers, he correctly identifies that callers have almost no chance of forgetting his digits when it comes time to call a realtor.

He also sees the value in his new purchase for brand building: “I look at the number as a long-term investment,” says Holdy.“It will continue to pay dividends over time.”

By “minting” his own promotional $5 million dollar bills, Holdy has already found a unique way to promote his new phone number. It is an example that many other businesses will love to learn from, and one that we know our full time staff of vanity number marketing specialists can help you replicate.

To find an unforgewttable number for your company, which can form the foundation of your ad campaigns for years to come, give us a call today on 1-877-RINGBOOST, or contact us by email to get things started.

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