3-Step Prep for Summer 2020 Real Estate Sales

Summer 2020 promises to be an incredibly lucrative one for real estate professionals.

 With interest rates at record lows and a shortage of inventory for first-time home buyers and those looking for a second home, demand for real estate is going to be high. Standing out as a leading agent in the current landscape is not going to be easy. Fortunately, there are some easy and practical ways to make your marketing more effective.

Establish Performance Targets

No one becomes successful by accident - it takes diligence, creativity and dedication to achieve your goals. If you don’t set goals it is difficult to know if you are working hard or smart enough to accomplish what you initially set out to do. When it comes to optimizing the sales pipeline, it's not just about the number of deals that are closed. In many ways it is more important to know how many inbound inquiries are needed first to generate clients, and how many of those clients are ultimately then needed to match them to a buyer or seller. Then, you can match action to improve flagging metrics. Remember, as long as your goals are specific, measurable, actionable, realistic and timely, you can feel confident that you’re on the right track. 

Set a Per-Property Marketing Budget

It takes money to make money, right? Depending on the success you’ve achieved previously, you may have a larger pool of resources to work with that can be used to promote properties. In today’s competitive real estate marketing landscape, costs for solutions catering to real estate professionals looking to stand out and make a name for themselves can quickly add up. Without knowing what you are willing to spend in order to sell a property, you may end up investing in programs and opportunities that simply do not yield the desired performance. 

Get Creative with Marketing Assets

Once you know where you want to be (the performance targets) and how much you’ll need to invest to ensure that your clients are satisfied and your goals are met, it is time to turn your attention to the methods, tactics, tools and resources you use to actually capture the attention of those you want to do business with. While most real estate agents are familiar with the traditional means of promotion for selling a property - from taking advantage of the MLS listing to new-age tactics like sponsored stories on Instagram - there’s simply no shortage of options to make your brand stand out among the rest.  One marketing asset that has stood the test of the time for example is that of vanity phone numbers. Not only are these unique phone numbers designed to be memorable, they have been shown repeatedly to increase the number and quality of inbound calls. If you can get a prospect on the phone, you can start building a relationship from day one that will make you the go-to professional for buyers and sellers. You can even take it a step further and align custom phone numbers to a specific real estate property and you’ll be on the fast track to success with your sales efforts. 

Have a Great Summer!

Whether this summer is the season for your first sale or your one-thousandth, remember to keep in mind these three steps for real estate sales and marketing success. By setting performance targets that keep you motivated throughout the year, to establishing a marketing budget that optimizes awareness without degrading services, and finally by getting creative with your marketing assets (and strategy), you’ll be on the fast track to crush your real estate sales goals for 2020. Start your search for the perfect real estate vanity phone number at RingBoost