Better Branding for Franchises

Did you know that around one in every 12 U.S. businesses is a franchise?

In fact, there are more than 1,500 different franchise companies operating in the United States today, each trading heavily on a brand name.

Custom vanity numbers are an ideal way to plant a franchised brand in the mind of your customer. Imagine a potential customer who drives by a billboard too quickly or discards your direct mail. To secure that spot on their to-do list, your advertisement needs a number that doesn’t need to be written down.

The Benefit of Vanity Numbers in Branding for Franchises

Vanity numbers are versatile enough to communicate both the brand and its business, making them a valuable tool in the marketing mix. Consider the example of 1-800-4-SENIORS:

Home Instead Senior Care® is a family network of locally-owned franchise offices dedicated to helping families keep aging loved ones in their own homes during their golden years.

A key part of the network’s brand building and advertising led Home Instead Senior Care® to license 1-800-4-SENIORS from RingBoost for many of their franchised locations. By licensing 1-800-4-SENIORS this franchise created memorable branding and marketing campaigns that helped to increase its sales calls and raise awareness of its name in the ultra-competitive senior home care industry.

There are an abundance of ways that franchisees can differentiate their brand from other franchises in their area and one of the very best ways to do that leverage a memorable phone numbers within social media, search engine optimization, digital advertising and through other marketing. 

Check out some other “memorable” marketing ideas on the RingBoost blog and start differentiating yourself from the competition today! 

Branding for Franchises
Did you know that around one in every 12 U.S. businesses is a franchise?

Learn more about Marketing & Branding for Franchises on the RingBoost Blog