Around one in every 12 U.S. businesses is a franchise. There are more than 1,500 different franchise companies operating in the United States today, each trading heavily on a brand name.
Custom vanity numbers are an ideal way to plant a franchised brand in the mind of your customer. Imagine a potential customer who drives by a billboard too quickly or discards your direct mail. To secure that spot on their to-do list, your advertisement needs a number that doesn’t need to be written down.
Vanity numbers are versatile enough to communicate both the brand and its business, making them a valuable tool in the marketing mix. Consider the example of 1-800-4-SENIORS:
Home Instead Senior Care® is a family network of locally-owned franchise offices dedicated to helping families keep aging loved ones in their own homes during their golden years.
A key part of the network’s brand building and advertising led Home Instead Senior Care® to license 1-800-4-SENIORS from RingBoost for many of their franchised locations. By licensing 1-800-4-SENIORS this franchise created memorable branding and marketing campaigns that helped to increase its sales calls and raise awareness of its name in the ultra-competitive senior home care industry.