A good vanity number is unforgettable, seamlessly linking your business to a name or concept. With the right number, what you do (or what you stand for) is immediately clear to the consumer. Recall rises, calls go up and sales increase… all because your business has taken the time to craft a more memorable contact number. Inbound calls convert to revenue 10 times more than web leads. And this year 5 smartphones will be sold for every PC, so marketers can’t rely on the same old PC-based lead gen strategies for search, email, social, and display. More smartphones means more inbound calls to your business.
This is the edge you want over competitors in the same field who are missing the brand identity a vanity number can bring, at a price that makes sense for your marketing budget.
Here we look to the numbers: most companies that adopt one of our memorable vanity numbers into their advertising and marketing materials see more than a 24% rise in response rates.
When presented with two similar promotions, consumers remember – and, most importantly, respond to – one that includes a vanity number, rather than a standard toll-free number. Increased response rates mean more calls for your talented sales team to work with.
Inbound calls convert to revenue 10 times more than web leads. It’s simple, Boost your calls. Boost your sales. Every business wants marketing initiatives that integrate a memorable vanity number, and find it to be one of the most reliable ways to increase return on investment (ROI). Once your sales team gets to work on those extra calls, new business naturally follows and the vanity number pays for itself.
As if new consumers for your business aren’t enough, these new customers will also refer your services thanks to your memorable vanity number. Having a memorable vanity number not only keeps your consumers coming back for more, it makes it simple for them to recommend you again and again.