brand sentiment

If you’ve ever doubted the value of taking the time to build your brand reputation, look no further than the case of Microsoft to find out what happens when that area of your business isn’t a priority. Today, the technology giant – undeniably one of the world’s most recognized brands, but not always in a positive sense – launches Windows 10, the latest (and possibly last) version of its flagship operating system. Even with all of its history and enormous

microsoft brand logo store