branding

When we think of recognizable brands, our first instinct is to consider billion-dollar companies like Apple, Amazon, and Coca-Cola. In other words, global brands that are household names. In reality, most business owners and marketing leaders aren’t angling for an international brand… at least not right away! Instead, we look to the areas in which our target buyers gather, which tends to be closer to home. The potential for national recognition is attractive, but most brands are built step-by-step, expanding into

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While we have millions of unforgettable phone numbers to offer, at RingBoost we like to go the extra step and help our clients to build a brand around their new number. This is especially true when it comes to local business branding.  Of all the team, few have more experience and expertise in our field than Paul Faust, our SVP of Business Development. Paul flies all over the country to attend conferences, industry events, and talk to business owners at every

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It’s well established in these pages that finding a better phone number is a must for your marketing strategy. But coming up with vanity number ideas to fuel your search? That’s not such a no-brainer! Although a custom number is inevitably an improvement on your standard set of digits – and a call is 41% more popular than an online contact form. according to a 2016 study by  Invoca – there are so many options available that business owners can be

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Use Toll-Free Numbers to Tell Your Story

Written by: on October 19, 2018

For most marketers, toll-free numbers are more than just another way for customers to contact their business. Toll-free phone numbers are an important part of your brand identity. Along with your company name and web address, they play a valuable role in setting your business apart from the competition. There is an inherent visual quality to numbers that means they act much like a logo, becoming an instantly recognizable part of your marketing materials. A carefully chosen custom number can

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Happy 4th of July from everyone at RingBoost! To combine our two loves of holiday celebration and creating memorable campaigns, here are three quick examples of outstanding July 4th marketing!   1-800-Flowers Turns Its Insta Feed Red, White, and Blue As one of the most visible brands built on an 800 number, we like to follow what 1800 Flowers is up to in terms of promotional campaigns and web presence. The brand understands the importance of visual social media like

This is a guest article written by Jennifer Phillips, who is Director of Marketing Communications at CARMA, a leading provider of global media intelligence solutions. For public relations purposes, many organizations monitor online brand mentions and media coverage. What not everyone realizes is that they can also use media monitoring tools for marketing activities. Conducting searches for mentions of a company name, CEO, the latest buzz about products or services, and to watch for negative coverage, is now considered standard

In our regular flow of writing, we cover plenty of established and local businesses using out-of-home (OoH) ads to reach potential customers. But what about new media OoH advertising? Are digital startups and e-commerce companies exempt from the tried-and-trusted channels that came before them? Unless the owners like to leave a crucial element of brand awareness to chance, the answer is a resounding no! In this article, we’ll look at four different cases where a vibrant new digital business turned to

Getting a memorable phone number is one of the best marketing decisions you will ever make as a business owner. Once you have that number, however, a new challenge presents itself: how do I use this tool to its full potential? Marketing to a local community can be both competitive and challenging. That being said, there are ways to reach your audience that larger brands find tough to match. Your custom number also gives you the upper hand in almost

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Think back to the last significant item you bought. Why did you purchase that particular product? If you are like most people, you gravitate toward recognizable, powerful brands that you know and trust. Brands convey to consumers a great deal of information. The most compelling brands carefully craft their public image over time to build consumer trust and loyalty. It is not an easy task — a brand can quickly fall victim to a bad reputation for incredibly minor problems.

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This is a guest article written by Jock Purtle, the founder of Digital Exits, an online brokerage service that specializes in the buying/selling and appraisal of online businesses.  Choosing the right branding strategy not only gives your company a tremendous competitive edge, it also serves to increase the value of your business over time. With so much noise out there, it’s very hard to win over customers’ loyalty. People receive better offers every day, and it’s a real challenge to convince

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