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A video is a significant component of any effective modern marketing plan. Online videos are used to build audiences, inform viewers about a company’s products or services, and attract new customers. Despite the advantages of using video, many companies fall short. Their videos may lack quality, coherence, and cohesiveness. Some lack the fundamental elements of truly effective marketing videos, without which viewers are highly unlikely to take action beyond watching for a minute or two. To make the most of

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Senior healthcare is not a subject that immediately lends itself to traditional sales and marketing techniques. Fraught with emotion and defined by personal relationships, services like home care and hospice require more conversation and empathy than a direct sales pitch. The team at Hartford Healthcare at Home provides a compelling example of care leading conversions in their latest video. While brand assets like their logo and tagline – ‘Connect to Healthier’ – are everpresent, alongside a clear contact point with

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