If you’ve ever doubted the value of taking the time to build your brand reputation, look no further than the case of Microsoft to find out what happens when that area of your business isn’t a priority. Today, the technology giant – undeniably one of the world’s most recognized brands, but not always in a positive sense – launches Windows 10, the latest (and possibly last) version of its flagship operating system. Even with all of its history and enormous

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The Takeaway: Not every advertising channel is right for your business. Find out where your customers get together, what motivates them, and use memorable marketing tools that make it easy to contact you when the time is right. As usual the NFL delivered drama on and off the field this past weekend, as the Seattle Seahawks took the New England Patriots right to the wire before gifting them a victory. And even when there wasn’t action on the field, there

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