In our regular flow of writing, we cover plenty of established and local businesses using out-of-home (OoH) ads to reach potential customers. But what about new media OoH advertising? Are digital startups and e-commerce companies exempt from the tried-and-trusted channels that came before them? Unless the owners like to leave a crucial element of brand awareness to chance, the answer is a resounding no! In this article, we’ll look at four different cases where a vibrant new digital business turned to

It’s the first time a hit song has been titled with an 800 custom phone number. Yet “1-800-273-8255,” a song written and performed by Logic has been attributed with saving lives after MTV’s Video Music Awards this past weekend.  “1-800-273-8255” is the number of the National Suicide Prevention Hotline. Calls to that number increased by 50 percent after Logic performed the song with Alessia Cara and Khalid on Sunday night. Better yet, it’s not the first time that this particular

NSPL 1-800 273 8255

It’s a holiday weekend and across the country, many Americans are hitting the roads. As they do so, a well-known name in music is traveling with them, thanks to his own custom number.  Country music star Garth Brooks is launching his own station on Sirius XM and chose the memorable toll-free number 1-844-55-GARTH to help promote it. Smartly integrated into Sirius’ intelligent display data, the ever-versatile vanity number becomes a call to action that travels with the listener as long as


As you might expect coming from us, the answer is “vanity phone numbers!” The same toll-free vanity number, as it happens, because Drake’s summer hit ‘Hotline Bling’ is also proving to be a boon/burden [deleted as applicable] to fraud protection service, 1-800-HOTLINE. Hot-Line Credit Card Security is the company behind the 1-800-HOTLINE number, which is where anyone inspired to call Drake’s extended version gets connected. A reporter at Thrillist, for example, who wrote an article chronicling his experience dialing the number.


It’s tough to admit when we’re wrong. Admitting failure feels unnatural and carries the weight of others questioning our decisions in the long term. For a business it can be even more difficult, as there’s more than just personal pride at stake and a lot of people to convince that such an admission won’t do more harm than standing your ground or simply keeping quiet on the matter. The reality is that the truth will out, however, and it’s better

Apple Event with iPhone