online video

A video is a significant component of any effective modern marketing plan. Online videos are used to build audiences, inform viewers about a company’s products or services, and attract new customers. Despite the advantages of using video, many companies fall short. Their videos may lack quality, coherence, and cohesiveness. Some lack the fundamental elements of truly effective marketing videos, without which viewers are highly unlikely to take action beyond watching for a minute or two. To make the most of

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Make More of Your Online Video in 2015

Written by: on January 7, 2015

From a viewer’s perspective, most of us have YouTube well worked out. Surf a few videos from the home page, subscribe to a few channels, and return whenever an interesting video (or the latest “must-see” cat clip) pops into our feed. Easy. From the creative and advertising angles, though, things get a lot more complicated. There are more than 100 hours of video uploaded to YouTube every minute and it’s hard to cut through that clutter to reach an audience organically.  

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