social media marketing

Happy 4th of July from everyone at RingBoost! To combine our two loves of holiday celebration and creating memorable campaigns, here are three quick examples of outstanding July 4th marketing!   1-800-Flowers Turns Its Insta Feed Red, White, and Blue As one of the most visible brands built on an 800 number, we like to follow what 1800 Flowers is up to in terms of promotional campaigns and web presence. The brand understands the importance of visual social media like

It takes money to make money, or so conventional wisdom tells us; it is true to a certain extent. Marketing is an essential part of a business’ success, yet many companies cut corners with their marketing budget and penny-pinch when times are tough. In fact, some businesses even fail to allocate any spend for marketing. If businesses want and expect to grow, however, they need to think hard about where to promote the business and how big that budget should

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At this point, it’s fair to say that most business marketers understand that social networking is more than just a passing fad. But which is the best social media platform to communicate with your customers? The answer varies according to your objectives, style, and business sector, so we’ve created this quick guide and visual to help determine which social network is right for your company.     What’s the Best Social Media Platform for Your Business? Here’s how the main social

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For the social media industry, Facebook is the 800lb gorilla in the room. The company is frequently mentioned alongside Apple, Netflix and Google as a leader in the wider tech sector (indeed, they’re at the head of the FANG stock group, although more for catchy acronym purposes than anything else). Their platform boasts the largest user base of any social network or website, while their users are more active on the platform than any other. In fact, a significant portion

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Marketing News Digest: March 2018

Written by: on April 5, 2018

With winter (almost) in the rearview and thoughts turning to the next quarter, it’s easy to wonder where Q1 went! At the start of every new month, we take time out to review the more important marketing headlines and industry analysis that you might have missed. Below you’ll find our March digest to get you all caught up. Marketing News: March 2018 As we start to move into a new season, see if any of the following news items and advice could

marketing news digest march 2018

It’s no secret that Instagram is the next “it” platform for reaching new customers. For small businesses especially, the visual media-focused social media app can be a tremendous boost to their overall marketing efforts. Win on Instagram, and you open up a brand new audience for your brand.  Despite the obvious advantages, many small businesses fail to succeed on Instagram. Some abstain from using it altogether, and many more just don’t get it. Creating compelling visuals is a daunting task,

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Senior healthcare is not a subject that immediately lends itself to traditional sales and marketing techniques. Fraught with emotion and defined by personal relationships, services like home care and hospice require more conversation and empathy than a direct sales pitch. The team at Hartford Healthcare at Home provides a compelling example of care leading conversions in their latest video. While brand assets like their logo and tagline – ‘Connect to Healthier’ – are everpresent, alongside a clear contact point with

Hartford HC at Home logo

Marketing News Digest: October 2017

Written by: on November 4, 2017

October marks the first full month of Fall and, for many small businesses, a mad rush to complete final preparations for the upcoming holiday rush. So who has time for marketing news? If last month proved unproductive in terms of reading the latest news and views on advertising, branding, and other important content, we have you covered. Our monthly digest breaks down important headlines to get you up to speed, as well as the external link for deeper reading. Let

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Marketing News Digest: July 2017

Written by: on August 8, 2017

The summer months rush by all too quickly, which means the marketing news in July and August can easily pass you by. That’s why a new month means we gather all of the headlines we’ve shared in recent weeks and summarize them for you in one simple digest. If you missed anything last month, read on to get all caught up for August! Marketing News Digest: July 2017 July saw some interesting developments for social media marketers, as well as

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Marketing News Digest: April 2017

Written by: on May 3, 2017

What happened in the world of marketing news last month? When you had your head down analyzing ad performance or creating your next campaign, it’s easy to miss some of the headlines. Our monthly digest takes a bird’s eye view of the month in marketing so that you can catch up and get back to your business. Now, onto the news… Marketing News in April 2017 Here are some of the stories, news, and analysis you might have missed last

marketing news april 2017

“Your business needs to be on social…” How many times have you heard that in the last few years? Social media isn’t any one single thing or platform. It works in different ways for different people, businesses, and organizations. In the current climate, many owners and marketing managers turn to social networks, hoping they will be a promotional weapon to wield with little cost or investment. Unfortunately for those people, social media and direct selling rarely play well together. Take the Next

social media growth

When football’s biggest Sunday rolls around, attention turns as much to the Super Bowl ads on TV as the players on the field. That’s because America loves a great 30-second spot, whether it’s a classic Budweiser Clydesdale or a plucky newcomer betting it all on the biggest audience of the year. Even as advertising moves online and marketing budgets are eked out over more channels than ever before, there are certain qualities that make for great marketing campaigns year-in, year-out. Every

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