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To succeed in a world with so many open lines of communication to consumers, it’s important to be responsive. That means understanding those existing channels and embracing new customer service tools that emerge — or at least having an open mind as to how your business can use them. With responsiveness providing a key differentiator in almost every business sector, delivering fast and exceptional customer service should always be a priority. The way you respond to customers will almost always

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For the social media industry, Facebook is the 800lb gorilla in the room. The company is frequently mentioned alongside Apple, Netflix and Google as a leader in the wider tech sector (indeed, they’re at the head of the FANG stock group, although more for catchy acronym purposes than anything else). Their platform boasts the largest user base of any social network or website, while their users are more active on the platform than any other. In fact, a significant portion

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A video is a significant component of any effective modern marketing plan. Online videos are used to build audiences, inform viewers about a company’s products or services, and attract new customers. Despite the advantages of using video, many companies fall short. Their videos may lack quality, coherence, and cohesiveness. Some lack the fundamental elements of truly effective marketing videos, without which viewers are highly unlikely to take action beyond watching for a minute or two. To make the most of

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Marketing News Digest: November 2017

Written by: on December 7, 2017

With the seasonal rush and last-minute holiday planning, it’s fair to say that few business owners have time for marketing news in November. If you failed to keep pace with the latest news and views on advertising, branding, and other promotions last month, we have you covered as always. Our monthly digest gives you the important headlines, as well as the original links for further reading, all wrapped up in one package as befits a near-Christmas edition! Marketing News: November

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Marketing News Digest: August 2017

Written by: on September 5, 2017

Every month, we bring you a concise summary of the marketing headlines that matter. From branding and advertising news to expert views on how to make your business more memorable, you’ll find plenty here to chew on. If you missed our July edition, you can get a recap right here. If you’re here for everything that happened in August, read on! Marketing News: August 2017 For anyone who spent more time on holidays than headlines last month, these are some

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As we all know by now, it’s crucial in the digital world to check your online footprint and make sure that as much as possible reflects positively on your business. Managing your reputation online can feel like a full-time task, especially if you don’t have a lot of people saying positive things about your business. Rather than spend all of your time fighting the fires that come from bad reviews, why not get connect more effectively with your customers? In time,

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Developing a positive online reputation for your brand relies increasingly on word-of-mouth. As consumers rely a lot more on what others are saying about you – and now that everyone can see what they are saying, even if they have never met or connected – it’s more important than ever to explore your online feedback. The only way to control your brand reputation, as much as that’s possible in the digital world, is to understand what’s out there and make

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When football’s biggest Sunday rolls around, attention turns as much to the Super Bowl ads on TV as the players on the field. That’s because America loves a great 30-second spot, whether it’s a classic Budweiser Clydesdale or a plucky newcomer betting it all on the biggest audience of the year. Even as advertising moves online and marketing budgets are eked out over more channels than ever before, there are certain qualities that make for great marketing campaigns year-in, year-out. Every

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If you’ve ever doubted the value of taking the time to build your brand reputation, look no further than the case of Microsoft to find out what happens when that area of your business isn’t a priority. Today, the technology giant – undeniably one of the world’s most recognized brands, but not always in a positive sense – launches Windows 10, the latest (and possibly last) version of its flagship operating system. Even with all of its history and enormous

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Whenever you see a new social network getting a lot of press, you probably feel the same mixed emotions as we do: on the one hand it’s a fresh new opportunity to reach your audience, on the other it’s another potential time suck that could leave you with a lot of content and not much of anything else. When the inevitable time comes to consider whether or not a new marketing channel is worth testing out, we rely on a

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For decades, a small handful of media channels could reach almost everyone in America. Marketing involved the creation of compelling communications, then buying enough ad space and air time to push that message home across the mainstream media. Being everywhere was more a matter of money than diversity of marketing channels. The web  – and especially social media – has changed all of that. Now a brand can spend millions of dollars on a network television or national newspaper ad

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For a time, not too long ago, communications with customers became very detached. Repetitive emails, robotic voice calls, relentless remarketing ads… if it felt mechanical, there was a good chance that a marketing department near you was using it, under the buzzword banner of “marketing automation.” While that concept is still being employed, in some cases perfectly well, in recent years we’ve seen a natural human push back against excessive automation. Social networks have made it easier to have a