At this point, it’s fair to say that most business marketers understand that social networking is more than just a passing fad. But which is the best social media platform to communicate with your customers? The answer varies according to your objectives, style, and business sector, so we’ve created this quick guide and visual to help determine which social network is right for your company.     What’s the Best Social Media Platform for Your Business? Here’s how the main social


Marketing News Digest: July 2017

Written by: on August 8, 2017

The summer months rush by all too quickly, which means the marketing news in July and August can easily pass you by. That’s why a new month means we gather all of the headlines we’ve shared in recent weeks and summarize them for you in one simple digest. If you missed anything last month, read on to get all caught up for August! Marketing News Digest: July 2017 July saw some interesting developments for social media marketers, as well as


When football’s biggest Sunday rolls around, attention turns as much to the Super Bowl ads on TV as the players on the field. That’s because America loves a great 30-second spot, whether it’s a classic Budweiser Clydesdale or a plucky newcomer betting it all on the biggest audience of the year. Even as advertising moves online and marketing budgets are eked out over more channels than ever before, there are certain qualities that make for great marketing campaigns year-in, year-out. Every

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10 Tips to Perfect Your Social Media Posts

Written by: on September 28, 2015

It’s becoming harder and harder to make the voice of your business heard across social media, not because your message is any less valuable but due to the sheer surge in popularity of platforms like Facebook and Twitter. Combined with the noise and shift of such platforms to drive more paid posts, promotions and ads, organic reach – the kind you get from simply posting something to your page and waiting for your fans to see it – has inevitably dropped. Now that

social media marketing apps

Social networks are still new enough that it’s hard for marketers and business owners to know exactly where to spend the time and money of your marketing budget. With the exception of Facebook, no individual platform is guaranteed to be as powerful as it was the year before, as new research from Pew demonstrates this month. In terms of channels, former powerhouse Twitter is now struggling to keep pace with Facebook. Compared to Facebook’s whopping 62 percent user rate among

social media marketing apps

When you consider Twitter for business, it’s easy to write it off almost as fast as you signed up. There’s a lot of noise, too much link dumping, and more trolls than you can fit under the Golden Gate Bridge. It can look like a hot mess after just a few seconds and that’s not much of a first impression to serve up for potential business users. However, that problem can also be its potential. Twitter looks noisy because it’s open to everyone – aside

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The benefits of targeted local marketing, like the advantages of using a memorable local number, are too numerous to explain in one short blog post. That provides plenty of reasons to experiment with hyper-targeted online marketing tactics, but can also make it difficult to know where to start. Thankfully we’ve spent a lot of time with that kind of targeting and are happy to share our experience to ave you time (and money!) Today we’ll identify ten ideas for targeting customers by

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Social media have now expanded into all corners of our lives. Whether reconnecting with long lost friends or researching review of our purchases, the eyeballs available on social channels almost rival those of more familiar mass media. Television still rules the roost, while radio and print remain strong marketing options as well but, in some cases, social has surpassed traditional channels for both audience and engagement. Aware of this shift in focus, many businesses are quickly making the move to these alternative online channels, eager to attract and

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We’re focusing a lot on the right things to do to build your brand this year, from taking the first steps towards a strategy to using the right tools. But there’s also a lot to learn in the failure of other brands to connect with their customer (or, worse still, outright offending them!) Today we’ll look at five big fails of brands big and small over the past year or so, all of which have a take away for your

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Social media marketing has come a long way from updates in the third-person and telling Twitter what you had for dinner. Now that the winners are established and the also-rans fading away, most marketers know that they must establish a social presence to make their business more memorable online. In social media terms, the question for owners and marketers has shifted from “why?” to “where and how?”  To get the best blend for your business, you’ll need to know the strengths and weaknesses of each

Pros and Cons of social media sites