video marketing

A video is a significant component of any effective modern marketing plan. Online videos are used to build audiences, inform viewers about a company’s products or services, and attract new customers. Despite the advantages of using video, many companies fall short. Their videos may lack quality, coherence, and cohesiveness. Some lack the fundamental elements of truly effective marketing videos, without which viewers are highly unlikely to take action beyond watching for a minute or two. To make the most of

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Marketing News Digest: March 2018

Written by: on April 5, 2018

With winter (almost) in the rearview and thoughts turning to the next quarter, it’s easy to wonder where Q1 went! At the start of every new month, we take time out to review the more important marketing headlines and industry analysis that you might have missed. Below you’ll find our March digest to get you all caught up. Marketing News: March 2018 As we start to move into a new season, see if any of the following news items and advice could

marketing news digest march 2018

Marketing News Digest: July 2017

Written by: on August 8, 2017

The summer months rush by all too quickly, which means the marketing news in July and August can easily pass you by. That’s why a new month means we gather all of the headlines we’ve shared in recent weeks and summarize them for you in one simple digest. If you missed anything last month, read on to get all caught up for August! Marketing News Digest: July 2017 July saw some interesting developments for social media marketers, as well as

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Not so long ago it was broadcast television and radio that ruled the marketing roost. Now it’s online visibility that wins most of the marketing attention, but that hasn’t detracted from the importance of video. In fact, the latest trend suggests that video marketing is cementing its position as a primary promotional channel.  Research from Cisco confirms this importance. Video web content makes up around 70 percent of all online traffic right now, with that figure set to rise to more

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If a picture is worth one thousand words, what’s the value of a video these days? In terms of covering your questions about memorable phone numbers and marketing, we hope your answer in our case will be “priceless.” Online video content is gaining popularity as both a form of entertainment and a way to connect with customers. Call it marketing. Call it education. Call it a bit of both and much more, as there are many ways to use a good video

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Make More of Your Online Video in 2015

Written by: on January 7, 2015

From a viewer’s perspective, most of us have YouTube well worked out. Surf a few videos from the home page, subscribe to a few channels, and return whenever an interesting video (or the latest “must-see” cat clip) pops into our feed. Easy. From the creative and advertising angles, though, things get a lot more complicated. There are more than 100 hours of video uploaded to YouTube every minute and it’s hard to cut through that clutter to reach an audience organically.  

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