How Marketing Tools Help Brands to Expand

For a small business owner, there are few decisions more important than when and how to expand.

Time it right and the rewards are enormous. Expand too soon - or fail to execute your expansion plan effectively - and the results can stretch even a great brand to breaking point. Marketing will not tell you when it is time for expansion but it will make all the difference in executing your plan to scale the business. Today we'll look at why the right marketing tools are the key to unlocking your expanded potential.    

Must Brands Expand?

Brands are, by definition, targeted in scope. It's crucial to be focused on what makes your business special to a certain demographic in order to build brand recognition in the first place. Your business brand should be a repository of a few key qualities - high quality, trustworthy, luxurious, to name but a few - that flow from your core product or service. Expansion leaves a brand open to the erosion of those essential qualities, With careful planning, however, a popular niche product or service can (and should) expand to a larger audience. Operations might fail to meet the increased demands, existing processes can buckle under the extra weight of expectation, or customers could simply see a different organization growing out of the expanded business entity. Whichever of these challenges your business faces, your brand must be shielded from its impact. A consistent touchstone is needed to bridge the gap between the original brand values and the new, larger organization that is due to deliver them. This is where your most effective marketing tools go to work.

Vanity Numbers Aid Brand Expansion

Staying on marketing message helps to provide a constant point of reference as a business goes through the operational growing pains of expansion. A memorable contact number that has been associated with positive previous work, order experiences, or even something as simple as a satisfying phone call will make all the difference if a problem arises during the expansion phase. It will not fill the hole if an earthquake-size service failure hits across your business, but knowing how to reach you and reinforcing that positive brand association will certainly overcome the expectation gaps that arise from smaller service issues. At the same time, new vanity numbers can be added to improve how your business manages its expansion and, in turn, how customers perceive your brand as it grows. By adding important elements like a toll-free customer care line or a dedicated vanity number for new subscribers, you can not only organize It is this versatility in vanity phone numbers that makes them such a valued marketing tool, not only for small companies who want to look a little bigger but also for those that actively seek to expand. Building a brand that is trusted, recognized and can also scale is tricky, but with a sound execution plan and consistent marketing tools it can be achieved.