With a Vanity Number, Your Brand Vision is 20/20!

Did you know August is National Eye Exam Month?

If you haven't checked in with your optometrist in a while, it's time to give them a call (assuming you can still see the numbers on your phone screen!)

August Eye Exam Month

What About the Vision for Your Brand?

Let us pose another question: are you doing everything you can to make sure your brand vision is in focus?

Just like a poorly designed image will strain your eyes, so a random set of digits will strain the brain of potential customers who see your ads. Try as we might, it's almost impossible for humans to remember ten unrelated digits in the few seconds that we see or hear an advertisement.

Related: Unforgettable Facts About Memory and Marketing

What we need is a memorable hook or familiar phrase to hang onto those contact details.

Custom numbers like 1-833-4-EYE-EXAM or 1-866-EYES-PRO can make all the difference when it comes to making things easy for your audience.  

Finally, just for the fun of it, here are some eye doctors - and vision-related products - whose marketing integrates a phone number in different ways. Who do you think has the best brand vision?


1-800-CONTACTS built a nationwide brand around its unforgettable phone number.

Coastal 866-333-6888

The customer service team at Coastal uses a toll-free repeater number to keep customers in touch with the brand.

Optical Centre Colorado

The Optical Centre in Longmont, CO, uses a distinct URL and informative videos to build a brand online.

But could they use a more memorable vanity phone number? Something as simple as (303) 479-EYES could make life much easier for potential customers to call.

Let us know what you think on Facebook or Twitter!

So, What Are You Waiting For? Buy Vanity Phone Numbers Today

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