Memorable Marketing Digest - October 2016

Our objective is to make your marketing more memorable. When you have tried-and-trusted marketing tools, however, it's easy to forget that the latest tips and trends are also important. In the digital world, there's no such thing as a slow news day. Marketing developments rush by quicker than ever. How can a small business owner or marketing manager keep up? Our monthly digest of memorable marketing news is designed to summarize the important issues and analysis that you may have missed. marketing news reader

Marketing Digest: October 2016

Here's a selection of what happened in October:
  • Digital video is the dominant channel in marketing circles right now, but it appears six seconds of it simply isn't enough. Twitter gave its social video network Vine the chop last week, preferring to focus on Periscope as one of many services competing in the live streaming and instant video space.
  • Chatbots is another term that you might have heard going around, in which case it's useful to think about how they might impact the future of marketing.
  • Snapchat and Instagram are going head-to-head, as the latter introduce its "Stories" feature. Social Media Examiner offers four ways for B2B marketers to use these rapidly developing channels.
  That's all for October! Let us know what you'd like to see in this section as we expand it for future months. Get in touch on Twitter, or leave us a comment on Linkedin and Facebook. [search-tag]

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