Types of Marketing: 12 Ways to Take Your Brand To the Next Level

We’d be surprised if you didn’t at least vaguely understand the concept of marketing your business and why it’s essential. Marketing is all around us; the average person experiences 6,000 to 10,000 marketing messages every day. 

The challenge for business owners is simple yet very complex. You must select the types of marketing campaigns to help you stand out from the crowd. You must also pick the ​​types of markets to sell more of your products or services. 

If you don’t have a business marketing strategy or don’t know the ins and outs of some of the most popular forms of marketing, this article is for you.

The Importance of Marketing

Marketing is a critical element that can make or break a brand. The significance of marketing lies in its ability to connect with the target audience, create brand awareness, and ultimately drive sales. Effective marketing strategies are essential for businesses to thrive in competitive markets, build a loyal customer base, and adapt to changing consumer behaviors. Don’t believe us? Look at these statistics:

• Digital advertising increases awareness of your business or brand by 80%.
• 53% of consumers were more likely to buy a product or service if they read an article about it.
• Inbound marketing programs generate 50% more sales.
• 73% of consumers prefer print advertisements over digital.
• 75% of marketers say staying active on social media is the key to increased sales.
• More than 90% of consumers read online reviews before buying.

Two things are apparent when researching different marketing strategies:

1. There are many types of marketing to choose from.
2. The different types of marketing techniques yield different results.

Understanding various types of marketing strategies is essential for businesses aiming to create a comprehensive and practical approach to reach their target audience and achieve their goals.

Marketing is not a one-size-fits-all concept; it encompasses various strategies tailored to suit different industries, target audiences, and business objectives. It’s crucial to understand the various types of marketing and how they can be strategically employed to achieve specific goals.

12 Types of Marketing You Should Know

There are many types of marketing for consideration. Here are the ones you should pay attention to take your brand awareness to the next level.

Digital Marketing

Your online presence is important, no matter your business size. Digital marketing encompasses a range of online strategies to promote products or services. These types of marketing techniques include search engine marketing, social media marketing, email marketing, and more. 

The goal is to leverage digital channels to reach a wider audience and drive engagement. Digital marketing allows for precise targeting, real-time analytics, and adapting quickly to changing trends. Perhaps that’s why 72% of marketing budgets are now spent on digital channels.

Content Marketing

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience. This type of marketing focuses on building trust and credibility with an audience by providing genuinely helpful information. 

Content marketing can take various forms, such as blog posts (like the one you’re reading now), articles, videos, infographics, and more. Content enhances brand visibility and positions the brand as an authority in its industry. Statistics also show content marketing generates leads and revenue while being highly cost-effective.

Social Media Marketing

Social media marketing leverages popular digital platforms to connect with the target audience. It’s one of the most popular and low-cost types of digital marketing today. By creating and sharing engaging content, brands can foster a community around their products or services. 

Social media platforms offer diverse advertising options, enabling businesses to target specific demographics, track performance metrics, and interact directly with customers. The dynamic nature of social media makes it an invaluable tool for building brand awareness and driving customer engagement. Social media’s impact on consumers is high and well-documented.

Vanity Phone Number Marketing

A unique marketing approach involves using memorable vanity phone numbers. Companies like RingBoost offer custom local and toll-free phone numbers that spell out a word or phrase related to the business. For example, a bakery might use a number like 1-800-CAKE-NOW.

Vanity phone numbers are easy for customers to remember, making them an effective tool for brand recall. This type of marketing capitalizes on the simplicity and memorability of phone numbers to enhance advertising efforts and increase customer response rates. Around 85% of consumers remember a vanity number after hearing or seeing it in an ad.

Email Marketing

Email marketing remains a powerful tool for direct communication with potential and existing customers. This type of marketing involves sending targeted emails to a list of subscribers to promote products, build brand loyalty, and drive sales. Most small businesses (81%) rely on email as their primary advertising channel. The open rate is around 20%, and welcome emails are much higher — nearly 70%.

Email marketing campaigns can be personalized based on user behavior, preferences, and demographics, making them highly effective for nurturing leads and maintaining customer relationships.

Influencer Marketing

Influencer marketing involves collaborating with individuals with a significant social media platform following. These influencers, often experts or celebrities in their niche, promote a brand's products or services to their audience. The goal is to leverage the influencer's credibility and reach to increase brand visibility and trust. 

Influencer marketing can be particularly effective for reaching niche markets and connecting with audiences that may be challenging to target through traditional channels. Influencer-related types of marketing strategies are increasingly popular today; more than 80% of marketers have some portion of their budgets dedicated to this area.

Affiliate Marketing

Affiliate marketing is a performance-based strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate's marketing efforts. Affiliates can be individuals or other companies that promote a product or service and earn a commission for each successful referral. This type of marketing is cost-effective and incentivizes affiliates to actively promote the brand, creating a mutually beneficial relationship. Today, around 81% of marketing companies have affiliate programs.

Search Engine Optimization (SEO)

SEO is a fundamental aspect of digital marketing focused on optimizing a website's visibility on search engines. 68% of all online experiences begin with a simple search query from Google or another search engine. By improving their website's ranking on search engine results pages, businesses can increase organic traffic and enhance their online presence. SEO involves various tactics, including keyword optimization, content creation, and link-building, all aimed at making a website more attractive to search engines and ultimately more discoverable by potential customers.

Guerrilla Marketing

Guerrilla marketing is a creative and unconventional approach that relies on low-cost, high-impact strategies to reach a target audience. Guerrilla marketers spend 90% less on marketing through these unconventional approaches. These types of marketing techniques often involve surprise and unconventional methods to grab attention and create a memorable brand experience. 

Guerrilla marketing campaigns can take many forms, from flash mobs and street art to viral online challenges. The goal is to create a buzz around the brand and generate word-of-mouth marketing.

Event Marketing

Event marketing involves the promotion of a brand through in-person or virtual events. Each year, 79% of marketers use these tools to reach potential customers. Event marketing could include trade shows, product launches, conferences, or sponsorships. 

Events allow businesses to engage directly with their audience, showcase products or services, and create a memorable brand experience. Event marketing is particularly effective for building personal connections and fostering brand loyalty.

Word of Mouth Marketing

Word of mouth remains one of the most powerful and low-cost forms of marketing. It relies on satisfied customers sharing their positive experiences with others, generating organic and authentic promotion for a brand. While businesses cannot directly control word of mouth, they can encourage it by delivering exceptional products, outstanding customer service, and creating shareable experiences.

Boost Your Marketing with RingBoost

Select your types of marketing collateral with care because every advantage counts in the competitive business world. One unique way to enhance your marketing efforts is through memorable vanity phone numbers. RingBoost, a leader in custom phone numbers, creates distinctive and memorable phone numbers that align with your brand.

Vanity phone numbers from RingBoost, such as 1-800-FLOWERS or 1-888-NEW-CARS, make it easy for customers to remember and serve as a powerful branding tool. These numbers become a part of your advertising strategy, boosting brand recall and response rates. Incorporating a vanity phone number into your marketing campaigns can set your business apart, making it more likely that potential customers will remember you and reach out. 

Contact the RingBoost team at 1-877-RINGBOOST today to buy a vanity phone number and boost your marketing efforts!