How Much Does a Vanity Phone Number Cost?
Phone numbers are memorable, effective, and underutilized. When the right number for your business is incorporated into advertising efforts, advertising response rates increase, brand awareness improves, and return on investment is guaranteed. So how much does this magical marketing tool cost?
Phone numbers can sell anywhere from tens of dollars to tens of thousands of dollars. In this blog, we’ll break down phone numbers into their main parts and explain how the costs add up.
Local Phone Number Components (and Costs)
In order to understand how a number is priced, you need to know the makeup of a phone number. There are three main parts:
- The area code, historically associated with a geographic region
- The prefix or NXX, and
- The line number or last 4-digits
The pricing equation evaluates these factors based on their rarity or specialty, and generates a value. Now that numbers are no longer totally Greek to you, let’s break down price by segment.
The first three digits of a 10-digit number are grouped as the area code. This indicates the user’s geographical location. There are two different area code categories, toll-free and local.
- Toll-free numbers have the (8XX) “area code”
- Local Numbers have area codes specific to your geographic location; for example, Manhattan, NY’s code is 212
Toll-free numbers have an infinite value. They are controlled by the Federal Communications Commission (FCC); therefore, they cannot be owned. The number is licensed to a user and the user makes monthly payments until they are finished using the toll-free plan.
These installments range anywhere from $15-$100+ per month depending on the prefix and line number.
Local numbers are a one-time purchase, and area code influences pricing depending on rarity. For many metropolitan areas, the original area codes are exhausted. That means that new numbers issued in the areas use a new, or “overlay,” area code.
Exhausted area codes
Examples of exhausted area codes include
- 212 (New York City)
- 305 (Miami)
- 713 (Houston)
- 310 (Los Angeles)
- Premium numbers are repeated digits such as XXX-222-XXXX
- Pattern segments make it easy to remember and dial a number like XXX-202-XXXX, XXX-200-XXXX, or XXX-220-XXXX
- Random number groupings have no rhyme or reason to their segment order
- Premium numbers can be a super repeater XXX-222-2222 or have double repeaters XXX-222-5555
- Pattern segments can occur through the whole number XXX-202-2020 or be something simply professional and memorable like ending in 1000
- Vanity numbers spell out phrases XXX-XXX-HOME and XXX-XXX-LAWN
Focusing in on 212, this was New York’s original area code and it is viewed prestigious. If you were to sign up for new phone service in Manhattan, you would be assigned a number that begins with a 332 area code. Start-ups and long-established companies alike prefer to have the brand cachet of an original 212 area code, as it is instantly recognizable and projects a sense of longevity.
The most expensive 212 numbers are almost $30,000. Talk about supply and demand. From here, toll-free and local are priced similarly based on their prefix and line number.
Following the area code is the prefix or NXX. We label this middle group of digits as premium, pattern, or random.
The order of the NXX helps to influence the memorability of the number. The more memorable, the more expensive.
The pricing, assuming the preceding 4-digits are random, start just under $100 and increase depending on the rarity of the number.
Number Line (Last 4-digits)
Last but certainly not least, the last four digits. This ending segment has the most impact on the value of a number. Depending on the prefix or NXX, the order of the last four digits can continue a premium/pattern or make the number a vanity.
This segment indicates memorability. It can create a call-to-action or branding statement with a phrase, or it can form a pattern that moves to a steady beat.
Pricing ranges from $500 to over $10,000.
7-Digit Vanity Numbers
One of the more common requests is for a number with a pure seven-digit vanity that spells a word or phrase with only the area code containing numbers. These are the most premium of numbers, as they are the rarest.
For local numbers, not every NXX combination has been released, so some vanities are simply not available. But even if it was released, there will only be one for the exact 7-digit word you’re looking for per area code.
Tips for buying local vanity numbers
With local vanities, it is not recommended to choose an 8-digit vanity because a cell phone won’t register the phone call correctly if all eight numbers after the area code are dialed. Luckily, RingBoost has the largest collection of curated 7-digit vanity numbers with local area codes available online.Examples include
Pricing can be from a few hundred dollars to a few thousand.
Tips for buying toll-free vanity numbers
Toll-free has more options for vanity keywords and phrases, considering that there are seven different 8XX “area codes” (800, 888, 877, down to 833) and all number combinations after are released.
Also, if a caller dials more than 7-digits with a toll-free number, the call will still be completed, which is why longer vanity numbers like 1-800-HOMECARE are viable options.
Pricing primarily depends on whether you want a nationwide number or are interested in licensing a premium vanity for a particular, direct market area. It typically ranges from $15-$1200/mo
Start-Up Cost For A Vanity Number is a Long-Term Investment
Now you know that purchasing a phone number is a real thing and the logic behind the fluctuating prices. Investing in a new number is a long-term investment in yourself. This attainable asset will continue to perform for the longevity of your business.
If you are looking to switch from your randomly generated number assigned to you by your carrier, RingBoost has over 500,000 phone numbers. Whether you want one that is memorable, significant, or even a bit random, RingBoost has the right fit for you. Find the perfect vanity number to boost your ROI.
So, What Are You Waiting For?
Boost your calls and sales with a memorable vanity phone number!
- Written by: mike on September 25, 2014Driving a small business toward success takes more than hard work; a successful business must brand and market itself efficiently and effectively.Read more
- Written by: mike on September 16, 2014Marketing is an investment, and like everything else in your portfolio, you expect to see a return. Whether it's increased info on leads, more calls, or pure and simple sales, everything in your marketing tool kit must pull its weight (or be dumped in favor of something else that does). Compared to most marketing tools, vanity phone numbers work harder for you andRead more