RingBoost Blog

Memory and marketing are inextricably linked. Without an understanding of what makes us remember, it’s a lot harder to create promotional campaigns that customers can’t forget.  The quest to get stuck in consumers’ mental synapses is as old as advertising itself. From familiar jingles to insistent slogans, even the old black and white ads exemplify many of the core attributes that make for unforgettable campaigns. But what makes us remember and how can your company use facts about memory and

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Like the financial markets, most business owners prefer to operate in a consistent environment, with a clear view of what’s happening in their industry. That being said, in our business sector the future of toll free numbers – commonly called 800 numbers – is not certain as we enter 2018. In September of 2017, the FCC proposed a number of rule changes that, if passed, would significantly change how toll free numbers are managed and assigned. With those proposals still

Examples of memorable vanity numbers

Happy New Year! As 2017 came to a close, a lot of good marketing headlines were submerged beneath last-minute meetings, seasonal shopping, and other forms of festive excess. That’s why we gathered together some of the more important news items into this quick monthly digest. Marketing News: December 2017 Here are some of the stories you might have missed during the final month of the year: Exclusive and Anxious E-mails: These are two of the many takeaways from the team

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8 Marketing Trends to Watch in 2018

Written by: on December 28, 2017

The world of marketing moves quickly. While it’s important to stay up-to-date, more immediate issues always crop up and other aspects of the business will inevitably take priority. With all those distractions, it’s easy to fall behind the latest marketing trends.  As another year dawns, it’s a good time to play catch-up and make sure your own marketing plans align with your industry and what’s going on in the wider world of marketing. Having already covered the marketing stats that sum

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Have you ever called a business for an urgent answer, only to find yourself listening to a voicemail message? How frustrating did you find that experience? For most of us, voicemails are not the preferred way to communicate with a business. With that in mind, companies that care about their customer experience do everything possible to connect callers quickly and efficiently. Brand reputation takes a hit when there is no one to take their call. In time, that builds up

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Marketing Stats That Sum Up 2017

Written by: on December 15, 2017

There are lies, damn lies, and there are statistics, so the saying goes. We say that marketing stats have their place in any promotional strategy, albeit in a supporting role to whatever your internal data tells you about your business.  As technology becomes increasingly advanced, so do methods of marketing across all realms of business, non-profit organizations, schools, and every other sector in between. Although it’s common knowledge that technology is shaping life each and every day, not all businesses

marketing stats 2017

With the seasonal rush and last-minute holiday planning, it’s fair to say that few business owners have time for marketing news in November. If you failed to keep pace with the latest news and views on advertising, branding, and other promotions last month, we have you covered as always. Our monthly digest gives you the important headlines, as well as the original links for further reading, all wrapped up in one package as befits a near-Christmas edition! Marketing News: November

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You’ve secured your ideal domain, created a fresh website and found a premium phone number to drive more calls to your business. Now it’s time to use those assets to promote around your area and start bringing in new customers. In short, you need local marketing ideas… lots of them! The automatic go-to’s in today’s marketing environment are often found online – search ads, social media promotions, search engine marketing and optimization. Nonetheless, businesses serving a defined area can still

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