Personal injury law is a tough legal field to stand out in. The best lawyers in the business can easily be drowned out by a clever competitor marketing campaign, so you need a memorable edge to stay top of mind with potential clients. But even TV, radio and print adverts can fade fast from their mind and prevent prospects from ever getting in touch with you.
Law firms often use a tried and trusted way of naming the practice. Its certainly formal and commanding, as the profession demands, but unfortunately such names can be a disadvantage from a marketing perspective. 'A, B & C' is no more memorable than 'X, Y & Z', regardless of how superior the service of one is over the other. Akron, Ohio-based practice Kisling, Nestico & Redick (KN&R) experienced exactly this challenge, advertising widely but seeing call numbers barely scrape the hundreds every month. They required a hook on which to hang their stellar service. This came in the form of their legal vanity number, 1-800-HURT-NOW.
Legal Marketing with 1-800-HURT-NOW
Even on marketing channels with a direct link to online information, a vanity number provides extra branding muscle and a memorable alternative. The adoption of this number on all of the firm's advertising materials and stationery had the following effects:
- Linked its services to a clear message and contact point rolled into one.
- Imbued the contact point with a sense of urgency by weaving in the 'NOW' element.
- Saved time and space on both print and web marketing campaigns, thanks to the multi-purpose qualities of the vanity number chosen. Service description, contact method, and call to action, all in one line of striking text.
- Gave the practice the easy to remember hook that it had been searching for to stand out.
In the areas that really mattered, this outstanding legal vanity number delivered success:
- Call volume surged into the thousands every month within just six months.
- Visibility rose almost immediately thanks to the awareness afforded by this new marketing hook.
- The firm jumped from 20th largest in the state to 3rd in their field.
Today, Kisling, Nestico & Redick is one of the area's most recognized and well-respected personal injury law firms. This is just one of many examples of how a vanity toll free number can boost business for legal professionals. Want to see some numbers your law firm use? Search our database of legal vanity phone numbers now.
So, What Are You Waiting For?
Boost your calls and sales with a memorable vanity phone number!
- Written by: mike on September 25, 2014Driving a small business toward success takes more than hard work; a successful business must brand and market itself efficiently and effectively.Read more
- Written by: mike on September 16, 2014Marketing is an investment, and like everything else in your portfolio, you expect to see a return. Whether it's increased info on leads, more calls, or pure and simple sales, everything in your marketing tool kit must pull its weight (or be dumped in favor of something else that does). Compared to most marketing tools, vanity phone numbers work harder for you andRead more