5 Quotes on Advertising Content

It isn't enough to simply just advertise your business. The content in your advertising needs to be powerful and every element has to have a strategic reason for existing. Here are past quotes from advertising industry giants that hold true to this day.

  1. "What really decides consumers to buy or not to buy is the content of your advertising, not its form." -(David Ogilvy)

  2. "If you're trying to persuade people to do something, or buy something, you should use their language, the language in which they think." -(David Ogilvy)

  3. "You have to be daring and make something that doesn’t look like anybody else." -(Lee Clow)

  4. "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." -(Leo Burnett)

  5. "Don’t tell me how good you make it; tell me how good it makes me when I use it." -(Leo Burnett) 

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