5 Quotes on Social Media Marketing

It can be challenging to adapt your social media marketing strategy with all of the algorithm updates and changing content preferences. Check out these 5 insightful quotes from the experts to help you succeed on social platforms. 

1. "When I hear people debate the ROI of social media, it makes me remember why so many businesses fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals." -(Gary Vaynerchuk, CEO of VaynerMedia)
2. "A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears." -(Guy Kawasaki, Chief Evangelist, Canva)
3. "Instead of getting discouraged when a promising tweet doesn’t rack up the likes and retweets, pay attention to the clicks and check how long people stay on the page after coming from social. If your post is generating strong engagement, don’t worry so much about the superficial stats." -(Tallie Gabriel, Producer at Unthinkable Media Social media enables a small business to earn eyeballs and ears)
4. "Facebook is a discovery model platform. Its primary goal is to make the audience happy. So you’ll only get ROI if you create quality content for your audience." -(Kelly Hendrickson, Facebook Lead at HubSpot)
5. "It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television." -(Amy Jo Martin, author of Renegades Write The Rules)