6 Psychology Quotes That Show Why Calls Convert Best
Okay, so the stats show that inbound calls convert better than any other lead generation channel, but what do some of the finest minds in recent history have to say on the subject?
Even if that's not a question you ask yourself every day, it's always nice to know that one of your primary marketing and communications channels is backed up by sound psychological principles. That's why we picked these six quotes out from some notable names in psychology and business, to give you the kind of peace of mind that they (presumably) would have charged a mind-boggling amount for.
Enjoy and let us know of any good ones that we missed!
Having immediate access to an answer is attractive to most customers.
"We are so made, that we can only derive intense enjoyment from a contrast and only very little from a state of things." ~Sigmund Freud
When a customer needs information to make a potential purchase decision, they're driven by a desire to move from their current state of not having what you sell, to enjoying all of the promised benefits. A call provides the instant answer and gratification that they need to move to that new state more quickly, which sets it above online research or emailed questions as a way to learn. Don't leave your impatient - and therefore most motivated - customers hanging, give them a way to get in touch right away!
"To be able to ask a question clearly is two-thirds of the way to getting it answered." ~John Ruskin
Even more than communication, a telephone call permits another instant advantage: clarification. If something is unclear about who you are or what you offer, a clarifying question is the very best way for your customer to get on the same page. Text communication can quickly become tiresome if it drags into several separate messages, where as a conversation can clear up numerous barriers to purchase in one swift exchange.
"If the only tool you have is a hammer, you tend to see every problem as a nail." ~Abraham Maslow
Sometimes modern marketers like to proclaim that traditional methods are dead, replaced completely by wyas to interact with customers like social media or search advertising. Although we love those channels and believe they're a vital part of your marketing mix, you definitely need a more extensive marketing tool kit than just a hammer. A memorable phone number, glossy marketing brochures, physical and print advertising, and many other channels all have value to offer your overall marketing strategy. As a versatile communication channel that bridges the gap to mobile devices, we see your contact number as one of the most crucial tools in your kit.
"The most important thing in communication is hearing what is not said." ~Peter Drucker
Often the key part of a conversation involves reading between the lines to understand what the customer needs, and how you can best explain it to them in the context of what you offer. Without hearing a voice and the intonation, or being able to directly ask questions that bring the conversation to the core of the customer's need, it can take that much longer to convince them that you offer the answer.
"Conversation is an art in which a man has all mankind for competitors." ~Ralph Waldo Emerson
If there's one thing that will convince a business owner he needs a marketing tool, it's that his competition is already taking advantage of it! In terms of contact points that means the more memorable and accessible ways you have for your customer to contact you, the more likely they'll be encouraged to do so. This quote also reminds us that it's just as much about the quality of the person who answers the call, so remember to invest in good training and great people, as well as a phone number that everyone can remember!
"The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed.." ~Carl Gustav Jung
In the end, there's nothing quite like meeting or talking to someone in order to really connect with them. Face-to-face offers the full range of communication signals, but speaking is the next best thing and something that has always been a unique trait of a phone call. Tone and flow are crucial communication prompts and help your team to establish a much better rapport with customers than any single social media interaction can accomplish.
There you have it, six more reasons to add a memorable contact number to the top of your marketing list. And if you need more inspiration for your company's strategy, check out these 22 memorable marketing quotes!
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