6 Stats that Show the Competitive Advantage of Vanity Numbers
Six Statistics that Show the Value of Vanity NumbersMany statistics back the use of vanity numbers for improving a businesses marketing mix. 1. 58% of customers prefer a vanity number on advertisements they see, as it helps them to remember contact info without much effort. 2. In fact, 72% of people correctly recalled vanity numbers after a 30 second advertisement. That same advertisement with a numeric number had only a 5% recall rate. 3. Due to the substantial difference in the recall rates, and users are 3 to 4 times more willing to contact a company with a vanity number. 4. Roughly three-quarters of all billboard advertising, and almost one-quarter of expensive television ads integrate a toll-free vanity number to boost customer calls. For print this means an industry best practice (i.e. a must have!) and for TV we see major brands like Time Warner Cable and benefiting from this versatile marketing tool. 5. In terms of online advertising, tests we've conducted found ads with vanity numbers outperformed those with generic numbers by 33%. In terms of attracting clicks and tap-to-call leads, the branding value of a vanity number helps to attract that extra attraction.
6. It's vital to get your phone ringing with a vanity number, because leads generated by calls convert to tangible revenue at a rate ten times greater than web-generated leads.Customers clearly prefer, and want to work with vanity telephone numbers, so the real statistic to question is this: exactly how many customers is your business losing because you don't yet have a vanity number? Find your number today by calling us on 1-877-RING-BOOST or filling out a quick contact form.
So, What Are You Waiting For?
Boost your calls and sales with a memorable vanity phone number!
- Written by: mike on September 25, 2014Driving a small business toward success takes more than hard work; a successful business must brand and market itself efficiently and effectively.Read more
- Written by: mike on September 16, 2014Marketing is an investment, and like everything else in your portfolio, you expect to see a return. Whether it's increased info on leads, more calls, or pure and simple sales, everything in your marketing tool kit must pull its weight (or be dumped in favor of something else that does). Compared to most marketing tools, vanity phone numbers work harder for you andRead more