6 Stats that Show the Competitive Advantage of Vanity Numbers

Vanity phone numbers are the simplest, and most effective way to take your business and marketing campaign to the next level. 

They are able to instantly enhance the product, and communication side of your companies marketing mix by allowing your business to have an extremely recognizable and specific phone number, designed to maximize clientele while expanding your target market at the same time.

This two-fold approach will give put you a step ahead of competitors, and ensure future success.

woman on cell phone in park

Vanity numbers make for great customer calls!

As a business, you will be able to communicate with customers on a much more frequent, fluid, and overall better basis. By purchasing a vanity number, you upgrade your sales promotion and product identification, while getting free advertising as just one of many benefits.  Phone numbers such as 1-800-FLOWERS can be advertised anywhere.  Billboards, radio shows, television, and the Internet are all extremely popular places where these easy-to-remember numbers can be found.

These unique marketing packages offer so much more than regular telephone numbers, because potential customers can remember them so much better. Better yet, the stats back this up!

 

Six Statistics that Show the Value of Vanity Numbers

Many statistics back the use of vanity numbers for improving a businesses marketing mix.

1. 58% of customers prefer a vanity number on advertisements they see, as it helps them to remember contact info without much effort.

2. In fact, 72% of people correctly recalled vanity numbers after a 30 second advertisement.  That same advertisement with a numeric number had only a 5% recall rate.

3. Due to the substantial difference in the recall rates, and users are 3 to 4 times more willing to contact a company with a vanity number.

4. Roughly three-quarters of all billboard advertising, and almost one-quarter of expensive television ads integrate a toll-free vanity number to boost customer calls. For print this means an industry best practice (i.e. a must have!) and for TV we see major brands like Time Warner Cable and benefiting from this versatile marketing tool.

5. In terms of online advertising, tests we’ve conducted found ads with vanity numbers outperformed those with generic numbers by 33%. In terms of attracting clicks and tap-to-call leads, the branding value of a vanity number helps to attract that extra attraction.

6. It’s vital to get your phone ringing with a vanity number, because leads generated by calls convert to tangible revenue at a rate ten times greater than web-generated leads.

 

Customers clearly prefer, and want to work with vanity telephone numbers, so the  real statistic to question is this: exactly how many customers is your business  losing because you don’t yet have a vanity number?

Find your number today by calling us on 1-877-RING-BOOST or filling out a quick contact form.

Written by: on August 5, 2014

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