Friday's Finest: A Vanity Number that Feels Like Freedom
"Friday's Finest" takes a look at the best examples of vanity numbers in action. As we see them, we snap them, and then offer a quick summary of what we think works so well. This week's number brings out the best of a great company name, playing on the freedom that comes with getting away from it all on vacation. Liberty Travel has the benefit of starting with this brilliantly aspirational business name, of course, and if your company can say the same then it makes the vanity number selection process that much easier. As soon as you see this toll-free number (bonus points for that!), it's a simultaneous association with both the business name and what they sell. More than that, it's not focused on a feature of what they sell but the aspirational end benefit, the liberating feeling of travel! Both of these connections are made in one seven character number, which is no mean feat if you've ever tried to decide what vanity number word or phrase is best for your business. Often there's a choice to be made between brand name and brand value, but a little perseverance can pay off when your company name lends itself to what you do. If that sounds like your business, start your search here and see one of the many memorable numbers that could inspire more customers to give you a call.
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- Written by: mike on September 25, 2014Driving a small business toward success takes more than hard work; a successful business must brand and market itself efficiently and effectively.Read more
- Written by: mike on September 16, 2014Marketing is an investment, and like everything else in your portfolio, you expect to see a return. Whether it's increased info on leads, more calls, or pure and simple sales, everything in your marketing tool kit must pull its weight (or be dumped in favor of something else that does). Compared to most marketing tools, vanity phone numbers work harder for you andRead more