Friday's Finest: New Apps Need Memorable Numbers
It's an interesting part of marketing life that even hot new apps rely on tried and trusted marketing techniques, to communicate value and expand beyond the first handful of fans that make up their user base. Okay, so Zipcar might struggle to describe itself as a "new app" after 15 years in existence, but it is certainly a new way of renting cars for most drivers. It's also one that is relying on a memorable toll-free number to help its subscribers, to the extent that the company uses the vanity number 1-866-4ZIPCAR as the primary contact button on the members' section of its website. This is a simple example of a solid vanity number, with the toll-free element showing that 866 toll-free numbers are the equal of their 800 number originators, and the "for Zipcar" translation to digits a simple but effective combination of brand and call to action. These are all brand advantages, but perhaps you don't see them as standing out among the other Friday's Finest numbers we have featured throughout the year? Well, the important point here is that a more memorable number is important for any business you can imagine. Whether your business is based on an industry that has been around for decades or a is driving a completely new way of working, such as the sharing economy that Zipcar exemplifies, you need a memorable contact point. Connecting with customers should be easy and seamless, which is why vanity numbers stand the test of time, from online advertising to the traditional channels in which they first excelled.
So, What Are You Waiting For? Buy Vanity Phone Numbers Today
Boost your calls and sales with a memorable vanity phone number!
- Written by: mike on September 25, 2014Driving a small business toward success takes more than hard work; a successful business must brand and market itself efficiently and effectively.Read more
- Written by: mike on September 16, 2014Marketing is an investment, and like everything else in your portfolio, you expect to see a return. Whether it's increased info on leads, more calls, or pure and simple sales, everything in your marketing tool kit must pull its weight (or be dumped in favor of something else that does). Compared to most marketing tools, vanity phone numbers work harder for you andRead more