Friday's Finest: For Repeat Business, Dial 4
Our first Friday's Finest of 2015 resurrects a popular classic that proven to drive repeat business: repeater numbers! These simple yet powerful numbers keep the same digit coming in memorable sequences or, in best case scenario, delivering the same digit seven times. That's the case with this week's example, which could be summarized as "dial 4 for repeat customers." 444-4444 couldn't be much clearer for the cabs that use it in Columbus and California, two markets where ride competition is rife. In a world of Uber-connected apps that can hail a ride (albeit with some pretty sketchy folks at the wheel, in some cases), a taxi cab company needs to stand out more than ever. Between the bold color and easily remembered contact number, we'd say these two Yellow Cab companies made the right competition to compete with their new rivals. Even when the wi-fi goes down, customers are going to be able to call that reliable repeater number. [caption id="attachment_3305" align="aligncenter" width="619"] Yellow cabs in Columbus are easily to recall with a repeater number. | Screenshot from Yelp reviews[/caption] Repeaters are clearly popular with taxi and limousine services, as we showed with our spotlight on NYC's Dial 7 last year.This number shows the value across multiple markets, where one company can use the highly customized, uniquely memorable repeater number in Columbus at the same timeas the other uses it out in California. It's a win-win system for those who secure the digits, and something that sticks with customers without a lot of effort, as the comment from Yelp shows above. Have you reserved a repeater number that brings business back to your company time and time again? We'd love to hear about it on Facebook or Twitter if so! Or if you're looking for a number like this one, start a search now to see what's available in your area or industry.
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