Friday's Finest: The Importance of Action Verbs

When we think about great phone numbers, memorable brand names or a single word usually spring to mind first. But if your brand is a common name and just one word doesn't feel like enough, creative marketers and business owners turn to action verbs! Our favorite finest number this week is a perfect (and patriotic) example of that, and includes some extr marketing angles to explore for good measure: 1-800-GO-GUARD. National Guard contact number Obviously the action verb here is "Go," and it works on a couple of levels. First of all it's a positive sounding word, evoking forward motion and a sense of doing something worthwhile. Combined with the "Guard" - shorthand for National Guard - it forms the perfect phrase to make a good vanity number with a great call to action! Without the action verb it would still be a solid vanity number to remember, but would lack some of the urgency that helps the call to action in this case: dial now, join up, Go Guard! Another aspect of this vanity number that we like is the integration with a website address. If you type into your browser, it will take you to the National Guard website. The smartest part of this is that the main domain for their organization is the more standard, which makes more sense for a web address that people might try to guess or Google, but the 1800 version redirects to the . This is exactly what we had in mind when covering blending your brand assets earlier this week, and it's great to see those strategies in action. Thank you to all who serve our great nation (including the marketing arm of the National Guard, in this case!)

So, What Are You Waiting For? Buy Vanity Phone Numbers Today

Boost your calls and sales with a memorable vanity phone number!

Toll-Free Numbers

A memorable vanity phone number that spells a word or phrase that will stick in the mind of your customers.


Local Numbers

Get a local phone number in any area code so you can have a local presence in cities across the US and Canada.

  • Written by: mike on June 9, 2014

    Why Local Vanity Numbers Get Your Phones Ringing

    On any given day, we’re exposed to an overwhelming amount of advertising. The majority of these ads don’t leave a lasting impression.
    Read more
  • Written by: mike on September 25, 2014

    Making Vanity Numbers a Part of Your Business Identity

    Driving a small business toward success takes more than hard work; a successful business must brand and market itself efficiently and effectively.
    Read more
  • Written by: mike on September 16, 2014

    Vanity Numbers at Work: One Marketing Tool to Rule Them All

    Marketing is an investment, and like everything else in your portfolio, you expect to see a return. Whether it's increased info on leads, more calls, or pure and simple sales, everything in your marketing tool kit must pull its weight (or be dumped in favor of something else that does). Compared to most marketing tools, vanity phone numbers work harder for you and
    Read more