Friday's Finest: A Toll Free Vanity that Aims Sky High

"Friday's Finest" takes a look at the best examples of vanity numbers in action. As we see them, we snap them, and then offer a quick summary of what we think works so well. This week's number comes all the way from the Sunshine State, where aerial tour operator Florida Air Tours uses a toll free marketing tool to keep its sales calls flying high. The number 1-888-FOR-RIDE is featured prominently across company banners and vehicles (on the ground and in the sky!), so it's hard to miss and even harder to forget. Like last week's number, this is a great example of a number that doesn't need to be named after your company to stick in the memory. [caption id="attachment_2961" align="aligncenter" width="543"] Come fly with me... the call's toll free![/caption] Another notable marketing move is how the company incorporates its excellent TripAdvisor reviews onto the site's home page. With a 5/5 average rating and comments that range from "Best flight of my life!" to simple "Wonderful!" this simple but effective idea provides the third party proof that many consumers look for before making a purchasing decision. So next time you visit the Eastern panhandle with your plans up in the air, you can put Florida Air Tours top of your list for sky-high thrills . It's easy to remember to call 1-888-FOR-RIDE for your ride and it won't cost you a penny to do so! Stay tuned to our Twitter and Facebook feeds for more ad hoc inspiration in the memorable marketing field, and be sure to visit our gallery covering more memorable vanity numbers.