Cold Weather “Rant Line” Launched to Ease the Stress of Frigid Temps

RingBoost created 1-888-F-IN-COLD to lighten dark winter moods

Pleasantville, NY. February 12, 2019. RingBoost, the nation’s largest marketplace for local and toll-free custom phone numbers, launched 1-888-F-IN-COLD to provide a place for exasperated Americans to blow off steam while having to deal with below freezing temperatures, intense snow storms, and never-ending school closures.

The phone number rings to a voicemail box where callers are encouraged to vent their anger. All calls are kept confidential.

“When the Polar Vortex came through, we noticed a lot of people talking about the cold weather on social media. And then we notice a backlash of people complaining about how much people were talking about the cold weather,” said RingBoost VP of Business Development, Paul Faust, explaining the origin of the number. “We thought it would be funny to create a safe space for people to rage about the frustrations of winter to someone other than their friends and family who are going through the same thing.”


Rant Line: Vent your winter frustrations on this confidential resource.

During the worst of the frigid temperatures in January, the phone line received a few dozen calls a day from across the northern states. “The majority of calls were hang-ups. We figured people saw our promotion and were curious. We hope it gave them a little laugh and brightened their bleak day,” notes Ellen Sluder, VP of Marketing, “But we did get a many calls that took full advantage of the voicemail option. Some of the messages weren’t even fully understandable – more like a primal scream.”

RingBoost also promoted the number to demonstrate to businesses how catchy vanity numbers can grab the attention of audiences in a way that a generic string of digits can’t. While 1-888-F-IN-COLD is a playful, tongue-in-cheek number, the use of a custom phone number is a powerful and affordable tool to grow a company. Studies show that advertising response rates increase with the use of custom phone numbers, and phone calls convert to revenue at 10-15 times the rate of web leads.

RingBoost customers secure personalized vanity phone numbers that promote their brands names, announce what they do, outline what audiences they serve, highlight a part of their brand personality, or support specific campaign themes. For companies that don’t feel the need to use a word, easy-dial options use memorable patterns to stay in the minds of consumers and convey a sense of authority. The end result is easier lead generation and word-of-mouth referrals, something no business owner wants to rage against.

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RingBoost is the nation's largest marketplace of custom phone numbers, including local and toll-free vanity, easy-dial and tracking numbers. Voice connection remains the most efficient and powerful tool in turning inquiries into revenue for businesses of all sizes. With industry-leading expertise and superior customer service, RingBoost gives companies the tools they need to improve marketing effectiveness, skyrocket revenue, and grow long-term brand loyalty.

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