Helping a Boutique Home Retail Store Make Personal Connections
Inspired by the artistry of Paris and attracted to the bohemian air of Brooklyn, home design consultant Rinat Lavi appreciates the value of carefully crafted items. Not every business owner extends that sensibility to their marketing, however. That’s why we were so happy to work with Rinat to select a custom phone number that drives interest in her business, MARAIS home. Offering her expertise via an online store, home design consultancy, and a physical boutique store in Brooklyn’s fashionable Williamsburg neighborhood, Rinat has a lot of ground to cover. While the experience of shopping and discovering exciting new items is a passion she brings to her storefront, it’s phone calls that fuel a significant portion of her consultancy work.
Rinat’s custom number for MARAIS home is the easy dial 646-454-5554. It limits how many individual numbers potential customers have to remember to just three which, as we know from the neuroscience of numbers, aids recall and, in turn, improves marketing. On her easy dial number’s effectiveness so far, Rinat offers the following insight into the importance of phone calls to the business:
Our goal is to reach specifically the local new owners moving into the area and in need of design and decor help. Most of the calls so far are from potential interior design customers, to have a one-on-one chat to get more information."
– Rinat Lavi, Owner
Having identified her primary marketing challenge as helping people understand that interior design can be an affordable service, Rinat relishes the opportunity to talk to potential customers directly. That’s the power of a great conversation for MARAIS home, which is the direct result of a phone number that attracts the eye and invites prospects to make a personal connection. In the longer term, MARAIS home’s online store and international ties offer unlimited potential to expand the brand. When that time comes, the carefully curated number attached to a New York City area code will be another boost for the brand. As we know, iconic NYC numbers are already in high demand and companies in the city benefit from the association with the original. RingBoost is proud to count creative souls like Rinat among our talented base of customers. While we don’t have her expert eye for design, we know a well-crafted phone number when we see one and are excited for the future growth of MARAIS home!
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