Connect the Dots: Where your Vanity Phone Number and Business Goals Meet

Your vanity phone number can drive new business and better branding for your company from day one, but results are especially potent when you align its core marketing message with your overall business goals. To get us started this discussion, consider this quote from our recent post covering 22 Memorable Marketing Quotes to Inspire Your Business:

“That which is measured, improves.” -Karl Pearson

Measure & Build

When we measure our progress we can see how far we’ve come and how close we are to reaching our goals. Understanding our progress can motivate us to work harder and to continue improving even after we reach our initial goals. This idea is true for everything we do, both individually and professionally. In order to build something strong, its foundation and structure must be assembled piece by piece. Therefore, if you want to accomplish substantial, long-term goals, you’ll need a foundation created by accomplishing smaller, more manageable goals. If your short- and long-term goals are at the foundation of your business, then they should be at the front line for all marketing decisions, including your vanity phone number search. Once you’ve found your number - and for assistance there, call us on 1-877-RING-BOOST or run through our Visual Guide to Your vanity Number Search - you can focus on what you want to achieve with your number. 

Identifying & Aligning Your Business Goals

Business goals reach beyond the profit line. Some of these other goals can include increasing a business’s customer base, improving customer service, or growing your overall operation. We can dig a little deeper into each of these:

Increasing Customer Base

Proven time and time again, vanity numbers increase incoming business calls. By including your vanity number in your advertising, of any size or type, it leads to greater customer interest and response.

Improving Customer Service

With a vanity phone number, customers can not only make initial contact with your business, but can reach you easily after. Your number can make inquiries and assistance more efficient for your customers and your customer service team. Call tracking and recording allows you monitor your customer service calls and discover your strengths and weaknesses.

Growing Your Overall Operations

Whether your company seeks to open additional locations, widen your service region, or become a franchise, your vanity number can help you grow. Using a single number to represent your business can unify your business segments and with advanced call forwarding, you can be sure your calls are always directed to the right place. Even on a tight budget, a well-aligned marketing strategy and business vision will work wonders for moving you steadily toward your company's objectives. As a key touch point across the marketing spectrum, your vanity number helps to drive that progress. How have you used a vanity number to drive new leads and build towards your business goals? Let us know over on Facebook.