How a Custom Phone Number Can Help Build Your Brand

Strategically selecting the right number for your business can give your brand the boost it needs on the fast track to success.

Read on for some practical (and tactical) advice on how to determine the best phone number for your brand and business.

Why are custom phone numbers such effective branding tools?

A memorable number can reinforce your brand personality, boost your company’s credibility and greatly improve advertising response rates.

The simple reason that custom numbers work is: memorability. An unforgettable vanity number will stay in your customer’s mind long after your ads stop running.

They compel customers to pick up the phone and dial for service. A personal injury lawyer using the number 800-HURT-NOW simultaneously stands out from their competitors and speaks directly to the pain that their clients have experienced.

Questions to ask when choosing a business phone number

The right phone number isn't chosen by instinct or intuition. Your selection should align with your brand, be compelling to your target audience and help you stand out from the competition. 

Ask yourself these questions as guidelines for aligning your business number to your brand:

  • What industry do you operate in?
  • How would your target audience describe what you do?
  • Are there key phrases or words associated with your brand?
  • What messages do you want to convey about your company?
  • How can you differentiate from competitors that use custom numbers?
  • Do you operate primarily locally or are you building a nationwide brand?
  • How important is connecting with the local community?
  • Where will the phone number be used/seen?
  • What is your budget?

If you need a hand dialing it in, the RingBoost support and concierge team is available to guide you through the process of choosing and activating a business number.

Branding guidelines for choosing a custom phone number

All of our advice about picking a custom phone number boils down to: keeping it simple and memorable. Don’t overdo it.

Here are some simple guidelines to follow when choosing a custom phone number:

  • Consider what is most meaningful to your audience over your ego
  • Choose an option that says what you do over your brand name
  • Make it easy to spell and easy to say
  • Make it easy to convey over the phone
  • Consider securing multiple numbers if you run different marketing campaigns
  • Be open minded to options
  • Consider a 4-digit phrase
  • Consult with experts (RingBoost)

How to pick the best phone number for your brand

The right type of phone number for your business will ultimately depend on your company’s specific branding needs. Here’s the lowdown on the four main categories: 

Local or Toll-Free

Local phone numbers can be purchased for a one-time fee. The customer has the option to either select a RingBoost call forwarding plan, port the number to a carrier, or park it to use later on. They can be and ported to your carrier of choice. A recognizable area code makes an instant connection and establishes insider trust with the local community. 

However, there is limited availability of 7-digit phrases and even with 4-digit words, you will need to be creative and flexible to find a perfect fit. That’s why RingBoost offers concierge services. In-house experts will inform and guide you in selecting the best number option for your business

Toll-free numbers are free to call and allow for greater creativity because they can extend longer than 7 digits. Ideal for national brand-building, their long legacy of consumer trust can boost credibility in your business. 

Due to FCC regulation, toll-free numbers can only be licensed and are not available for purchase.

Vanity or Easy-dial

Vanity numbers allow you to spell a memorable word or phrase that reinforces your brand. It can be your company name, a call-to-action for your target audience, or explain what you do. Vanity numbers can be a playful way to bring life to your marketing materials.

Looking for some examples of custom phone numbers in use today? Check out how successful RingBoost customers are leveraging these assets to promote their brand on our vanity phone number page.

Easy dial numbers that use numeric patterns provide an opportunity for businesses to maintain memorability and project a professional brand presence. While a vanity number might require some spelling, a simple pattern is usually extremely easy to convey verbally.

Branding with legacy area codes and true 800 numbers

No longer merely functional numbers, area codes–particularly well-known ones–make a statement about who you are. Exhausted area codes are the original set of numbers for metropolitan areas – for example: 

All of these cities now have newer overlay area codes that you’ll be offered if you call a carrier for new service. Using an original area code conveys a sense of longevity and gives your business the prestige of being a local establishment.

The same applies to true 800 numbers. A true 800 number is the perfect option for a small business who wants to boost their brand and project the feeling of being classic, trustworthy and reliable.  

While there are some available 800 vanity numbers (especially those under the shared-use model), you’ll have a tough time getting one from your carrier. RingBoost has a vast inventory of available 800 numbers and concierge services ready to help you find the best possible choice of number for your budget and business needs.

Searching for available numbers

With the help of the largest searchable inventory of phone numbers in the market, RingBoost makes finding the perfect number convenient and simple. 

Simply search by Keyword, Area Code or State and easily browse through your results. You can also browse by industry

RingBoost’s US-based customer support team is available to expertly answer any questions, provide insider tips, guide you through your search and ensure that you’re getting the most out of the phone number you choose–contact us today! 

RingBoost can get you started on your search for a branded phone number - contact us today!

So, What Are You Waiting For? Buy Vanity Phone Numbers Today

Boost your calls and sales with a memorable vanity phone number!

Toll-Free Numbers

A memorable vanity phone number that spells a word or phrase that will stick in the mind of your customers.


Local Numbers

Get a local phone number in any area code so you can have a local presence in cities across the US and Canada.